Launch of Tafani Saudi Arabia

VANGUARD Saudi Arabia, in conjunction with Saudi newspaper Al Eqtisadiyah and A3 Communications, launched a new joint Customer Service Rating Program entitled “Tafani”, that aims to evaluate services provided by private sector companies to their customer base in the Kingdom of Saudi Arabia. The agreement for the program was officially signed between all parties and launched on November 28, 2014. The agreement was signed between Editor-in-Chief of Al Eqtisadiyah, Abdulrahman bin Abdullah Al-Mansour and chairman of VANGUARD Saudi Arabia, Fahad bin Mohammed Abunayyan.

The main objective behind the launch of the Tafani program is to assess the major companies operating in Saudi Arabia in terms of their quality of customer service. This will be done through a series of internal and external assessments. The internal assessments will be aimed at understanding each company’s internal standards and regulations adopted by the companies in order to achieve customer satisfaction, while external assessments will be aimed at understanding the level of customer satisfaction among the company’s customers, conducted through a series of questionnaires. The research and assessment criteria of this project are based on the European Foundation for Quality Management (EFQM) Model.